Changing of the Guard at MTV
MTV has been through its share of ups and downs as the original cable TV brand has matured, new offerings launched, and their audience’s preferences adapted to changing entertainment and communication technologies. Now, MTV will see some change in the executive ranks too.
Christina Norman, president of the cable channel since 2005, and a 17 year veteran of Viacom’s MTV Networks, has resigned. She will leave at the end of the month.
Van Toffler, president of MTV Networks and Logo Group, and Christina’s boss, announced the departure in an email to staff. In the note he graciously characterized her tenure and contributions saying “Christina has led with incredible integrity, creativity, business savvy, perspective, spirit and humor, and she has championed so many important initiatives at our company and in our culture.” He added, “we will miss her and I personally can’t wait to see what incredible feat she will conquer next with the same class and tenacity she has exemplified during her many years here.”
No immediate replacement has been named.
A full copy of Toffler’s email, including stories of an eye patch and a dare, is reprinted on the website The Daily Swarm.
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