The Fight for Audience: Newpaper Websites in May

As newspapers continue their efforts to squeeze out revenue from their online properties, one of the questions editors are asking is what differentiation they should have between print and dot com.  Some argue that online being free; print should offer something special to add value to those paying for delivery.  Others counter that the Internet is the industry’s future and to be out in front requires putting richer content there – online where there are no page space restrictions and a bigger audience to capture.

In late May and early June, the Washington posted irked some readers and fired up the debate by taking a course seemingly supportive of door number two.   On May 31st and June 1st, the paper ran a large two part investigative report on an unsolved Washington, D.C. murder mystery.  The story was published only online leaving some print readers frustrated and others unaware they’d even missed a story until they saw the backlash.

In the weeks since passed, the paper has been criticized by some and lauded by others for its choice. The decision’s been justified by the scope of the article and its size (its narrow subject and long length argued to be ill suited for print), and castigated for the same reasons.  

Newspapers are fighting in an increasingly competitive online global arena and it’s clear there is no easy answer for how to succeed.  There’s so much information beamed at audiences.  To stand out from the volume (below cost and consistently) is a difficult task.  It doesn’t take much more than a passing glance at a newspaper’s financial statements to see that.  But new Nielsen data seems to add even more color to how complex the marketplace has become, and for that matter, how difficult the editorial decisions are that editors face.   

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Paying for Content? USA Today to Try Email Delivery?

paid news content metueFrom publisher to mogul, the frequent mantra from up high lately has been that the future for news media online will increasingly require payment for content.   Big papers simply can’t afford to keep shelling out the money to pay the high price of reporting while competitors “borrow” the costly facts for free and customers bounce from site to site with little loyalty to anything other than the fastest copy editor and the first to report.  The big question, though, is: who will pay?  And what will they pay for.. or how much?

According to Barry Diller, IAC’s chairman and CEO, “anything of value is going to be paid for” online.  People have paid for content before and they’ll continue to.  That’s what he said in a keynote at the Advertising 2.0 conference in New York, Wednesday.

Not all would agree, however.  Or they’ll hone in on the definition of one key word: “value,” and make that the battleground.

While it’s true advertising can’t, and won’t be a cure-all that pays for all costs and provides all revenue, it’s not clear what value propositions are necessary to lure a customer used to getting an overload of free information into opening their wallet and paying for the privilege. 

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Kindle Opens Access to Bloggers

kindlesOne of the benefits of Amazon’s Kindle reader is portable access to content. There’s a deep library of books and an increasing pool of subscription content.  One of the detriments singled out by some camps is the Kindle’s closed environment.  Readers looking for blog content, for example, could only select from a predetermined list of high profile publications.  You might find Tech Crunch or the Huffington Post but you wouldn’t necessarily find a smaller site like Metue and probably would have no chance tuning in to the soapbox of your favorite personal pundit.  Amazon chose the stations, not you.  Now that’s changing.

Today, Amazon began allowing any blogger to publish to the Kindle platform.  Through a separate account set up as a Kindle Publishing for Blogs beta, authors can load their blog, identify and describe it and leave it to Amazon to convert from its RSS feed to a Kindle friendly form factor.

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Google Book Settlement Getting Further Review?

The settlement of a long standing lawsuit over Google’s practices of scanning and displaying books at Google Book Search was announced in October and expected to be finalized between May and June.  Two weeks ago, in late April,  the judge overseeing the case extended the dates until September and October to allow concerned parties more time to digest the complex agreement.  Chief among those looking for more time was authors but reports also suggested the Department of Justice was taking a look too.

Now it appears that the Attorney General’s of several states are also interested in taking a gander.  According to a Reuters report published Friday, the AG’s held a one hour conference call earlier this week to discuss the settlement.

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Widescreen Kindle DX Debut

dx kindleIt’s now official.  A day after receiving a design patent for the look of the Kindle, Amazon revealed a widescreen model of its eBook platform called the Kindle DX.

The new model, with a 9.7 inch diagonal screen is two and half times larger than the second generation model revealed in February.  Overall, its size nears the scale of a standard sheet of paper. 

The storage on the device jumps to 3.3GB, enough to store 3,500 books, the company says.   The DX model also features native PDF support and an auto-rotation feature similar to the iPhone that reorients the display to portrait or landscape mode depending on the way the device is held.

Confirming earlier rumors of newspaper involvement – three papers, the New York Times, The Boston Globe (also owned by the New York Times Company), and the Washington post will offer (more…)

New Kindle for News Distribution? Wednesday Event Scheduled

kindle 3 eventIf printed newspapers are slowly dying, are eBook readers the phoenix to rise from their ashes?  Is the answer to next-generation media delivery really portable devices tailor-made for reading periodicals and daily news?

With competition between smartphones, netbooks, laptops   - not to mention the fact that delivery technology doesn’t directly address the cost issues associated with news generation, and reporting - the answer is debatable but plenty are taking a close look at the prospect, or even wagering a bet.  News Corp., for one, has expressed interest in the exploration.  Hearst is expected to launch its own product this year (and is also invested in display maker E ink).   And then, the companies behind USA Today (Gannett) and the Financial Times (Pearson Plc) have also jumped, working with Plastic Logic.

Whenever the products come out, though, they may be playing catch up.  Amazon beat them all to the punch with its Kindle, and now, it appears, some new variation on the theme more narrowly aimed at news media may be revealed this week.

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Boston Globe Gets Stay: New York Times and Unions Reach Agreement

digital-news2-sm.jpgThe print media’s struggle to adapt to the drastic changes wrought by the Internet is far from over but today the New York Times Co. managed to at least partially defer the immediacy of one of its pressing problems:  Boston Globe union negotiations.  After more than a month of contentious talks, a settlement was reached with most participants.

The Boston Globe paper lost $50m in 2008 and was poised to lose another $85m this year if it continued on the same path.  Looking to slow the bleeding, the Times Co. wanted at least $20m in concessionary cutbacks, and other contractual concessions (including the elimination of some lifetime job guarantees).

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