DJ Hero Officially in Development
On February 8th, Activision (now Activision Blizzard) trademarked the name “DJ Hero” with the US Patent and Trademark office. The name was reserved for “game software” and “interactive video game programs; computer game discs; downloadable software for use in connection with computer games; video game controllers; interactive video game comprised of a CD or DVD sold as a unit with a video game controller.”
In the months since, rumors about the possible game have run rampant but there’s been no official confirmation a title was even in development. Now there is.
Cornered at a party for Guitar Hero World Tour, project director Brian Bright, told the gaming blog Joystiq on the record, explicitly that “Activision is doing a DJ Hero game.”
So now it’s official. Fan of hip hop and club music will have their own music themed game at some point in the near future complete with a custom controller for mixing and scratching in sync with hit songs.
There are no official details or further information but speculation is the game is on track for a summer, or early fall, 2009 release.
Guitar Hero has proven a reliably franchise for Activision. In a recent Pew Internet survey that asked kids to rate their top three games, Guitar Hero finished first in the number of mentions by a factor of nearly 3:1 over its nearest competitor (Halo 3). The game has sold more than 23 million copies and generated more than $1.6b in revenue.
The fourth installment of Guitar Hero, Guitar Hero World Tour, went on sale this week in North America. European and Australian release dates are Nov. 7 and 12th respectively.
Related Articles from Metue
• Gaming and Music Convergence: Guitar Hero Aerosmith Debuts
• By the Numbers: Video Games DVD Erosion and Smartphones
• Jury Pool: Gibson vs Guitar Hero et all. You Decide the Case
• Guitar Hero Beatles Edition: Possible or Probable?
•Gaming and Movie Convergence: a retrospective timeline
•Milking the Franchise: Guitar Hero Spinoff Stories
