Economy Biting Nintendo? Analyzing Nintendo’s Revised Unit Sales Forecasts 01-30-2009
Nintendo released its third quarter earnings this week (PDF). Unit sales over the holiday period were great but having to convert overseas purchases from foreign currency to Yen wasn’t. Profits took a hit. It was all largely as expected. Same as the last quarter, mostly. There was one surprise. Unexpectedly, the company made a million unit downward revision on Wii unit sales projections for the full fiscal year and other adjustments to software expectations (DS Hardware was revised upwards).
The downward revision on the Wii ? ….rewind…Holiday sales were record setting. Just a few months ago, in October, the company had upped sales projections for the year ending in March by a million units to 27.5m Wii units. In August they’d increased forecasts as well. The growth was sufficient enough that it prompted the company’s president, Satoru Iwata to say in October it was “safe to say strong game demand is intact despite all the talk about the financial crisis.”
Now carving back the guidance to the prior number of 26.5 million units, even though a relatively small adjustment, begs the question of why.

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