Hulu Offers Application Alternative 05-28-2009
Go back a few years ago and companies pushing net video streams out to proprietary applications were all the rage. IP TV had the hype of a key convergence technology. It was the next new thing. With companies like Joost there was massive venture funding, and talk about how their plans would change the face of TV distribution.
That didn’t happen. The buzz faded, staff left and many of the companies that were yesterday’s darlings have faded from tech culture stardom (at least for now) like the backup singer to a one hit wonder. Two notes hummed and forgotten.
The problem may have been timing, or programming, but it was also in no small part because the offerings required a change in consumer behavior. They required applications downloaded to a desktop when consumers were used to (and comfortable) working within their web browser.
It’s ironic given that, that today’s web video stars, companies like Hulu that have gained audience traction with browser-based video distribution are exploring stand alone players. (more…)

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