Everything old is new: resurgence of the single
Dating back to the 1950’s, songs were widely released as singles and sold on 45s. As technology changed, vinyl was replaced by tape and then, tape by CD. With the changes, the sale of singles fell off. Still, tracking of singles remained a major industry metric, and allowed singles to artificially remain a driver in the industry even though their sales were lower.
Over the past few years, the Internet and the MP3, and subsequent players and download sites have brought back the single. Now the Single track is the leading, and fastest growing, segment in music sales. This in turn has helped realign product sales into a direct correlation with the old industry metrics.
An updated version of the Billboard Hot 100 chart, which was originally created in 1958 as a consolidated chart to measure sales in stores, play by radio DJ’s, and play on jukeboxes, remains a major metric for music industry sales and now incorporates digital downloads into its calculation.
The adapting, evolving music industry has come full circle.