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Lionsgate films to iTunes

Apple and Lionsgate announced an agreement earlier this week to add titles from the Lionsgate library to the movie and television content available on iTunes.   From an analysts perspective there isn’t a tremendous amount to comment on regarding the announcement, but the deal is a notable achievement for Apple in their efforts to increase their content pool. 

Lionsgate has acquired a large and diverse film library which includes movie titles ranging from Academy Award winner Crash to horror franchises like Saw as well as television hits.  Facing competition from Wal-mart, a multitude of internet-video startups, and joint ventures like Amazon-Tivo, having these titles will help Apple remain competitive with downloadable video.

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