With rumors of mergers and acquisitions still swirling, Tribune Co. today sold the two smallest (by circulation) newspapers in its portfolio to Gannett. The Greenwich Time and the Stamford Advocate have modest readership but are in premium advertising market. (As much as any newpaper ad market could be considered premium in the currently difficult print ad marketplace.
At a sales price of only $73m, the transaction is small for Tribune but it fits with the company’s stated goal of liquidating at least $500m in non-core assets. The sale may or may not help with Tribunes ongoing effort to sell itself as a whole.