The battle for e-book reader dominance isn’t the kind of consumer product war that’s likely to raise a big audience. Despite Amazon’s high profile Kindle, the market for e-book devices is, for now, relatively small. Still, that’s not stopping companies from asserting claims or taking shots. Earlier this week Discovery Communications reached for its piece with a patent infringement suit levied at Amazon. Today, Sony and Google took a subtle jab of their own at Kindle.
In a press release this morning, the companies announced they were partnering to make more than five hundred thousand public domain titles Google has digitally archived available to Sony reader owners at no charge.
Indirectly emphasizing what’s been positioned as a major difference between Sony’s product and Amazon’s, Steve Haber, President of the Digital Reading Division at Sony, explained that Sony has “focused [its] efforts on offering an open platform and making it easy to find as much content as possible – from our store or others – whether that content is purchased, borrowed or free.”
That’s not completely accurate. Both companies sell DRM-encrypted content and both companies’ products can also view third party media in some other formats. The difference is that on a Kindle, Amazon doesn’t make this especially convenient. With Sony’s reader, its emphasized as more of a feature and made simple.
In a way, the difference underscores what is a major distinction in the business strategies of the two companies. Sony is a product company first and foremost (the movie and music businesses excepted). For the electronics Group, Sony measures success based on the sales of hardware. Content offered in Sony’s bookstore is there to help sell these devices and expand the user experience. Third party content is allowed because it serves the same goal.
Amazon in contrast, is a retailer and it seems to be approaching sales from the opposite shore. With Kindle, the yardstick for success seems to be how the device drives digital media sales rather than sales of the device itself.
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