MySpace Branded Video Channels
Earlier today, MySpace announced it would be launching branded video channels that will feature news and lifestyle video syndicated from partners including the New York Times and National Geographic.
The announcement was timed to make a statement. This is the week when the major television networks begin the sales push for advertising for their fall show lineup. By announcing today, MySpace is boldly saying “Net Video is here to stay, and it’s going after TV.”
Among the content to be offered will be shorts from National Geographic shows like Explorer, movie reviews, content from News Corp’s IGN Entertainment channel, as well features on young celebrities, animation, and a channel from the popular web property The Daily Reel – a selection of short video clips from around the web.
Some large portion of the content will be available through a number of other outlets including traditional and Internet TV (National Geographic has been actively licensing its content including most recently to IPTV company, Joost).
