Late last night fans gathered in Fairbanks Alaska for the 102nd annual Midnight Sun baseball game. There, under the near all-day sun of the summer solstice, baseball rang in the start of summer. Summer brings baseball, and with baseball comes statistics. It’s a sport that records and tracks everything. In the same spirit, though unrelated to baseball, here are a few interesting recent stats from the media and entertainment world:
72% of US online adults now listen to audio on their home computers according to a CEA survey. But only 9% of the same survey respondents connect their PC to home audio systems.
37% of US web users between the ages of 18 and 21 create web pages, write blogs or upload videos. 70% use social networking sites. 59% read blogs, watch user generated videos or listen to podcasts. In the age group of 22 to 26, 30% create, 57% use social networks and 54% regularly read or watch user generated content. (source: Forrester)
The Portable Devices share of the home electronics hardware market went from 52% in 2005, to 58.5% in 2006 and is forecast by the Consumer Electronics Association to break 60% for 2007. Directly related, compact stereo sales fell 21% to sell through of $486m and car audio equipment sales fell 13% to $1.9b in 2006 and both are projected to be similarly down in 2007.
Combined spending on Web advertising and fees paid by U.S. consumers to Internet providers is forecast to reach $78.4 billion by 2011, up from $47.2 billion in 2006. (source: PriceWaterHouse Coopers)
Digital music distribution will overtake physical distribution by 2010. Spending on CDs and LP was $9.65b n 2006 but is expected to be only $4.5b in 2011. Downloads were $1.86b in 2006 and are expected to generate sales of $6.56b in 2011.
$942m was invested by Venture Capitalists on content startups in 2006 (source: PriceWaterHouse Coopers)
China will have the largest geographic pool of Internet users by 2009 (source: PriceWaterHouse Coopers)
80% of U.S. males ages 18 to 24 watch online videos at least once a week. A majority of Americans (52%) aged 12 to 64 go online weekly to view news and other forms of media content. (source: Frank N. Magid Associates)