By The Numbers (Part 2): More Media Metrics
Last week PriceWaterhouse Coopers released its global entertainment and media outlook report. The sweeping, broad survey was filled with data, statistics and projections on the state of the media and entertainment industries. Some of the data was previously highlighted. Additionally, the survey predicts that the global entertainment and media business will grow at an average annual rate of 4.9% over the next several years, rising from $81.2 billion in 2006 to $103.3 billion in 2011.
Here is a sampling of related data taken from a variety of sources:
The average US home has 2.5 people and 2.8 TV sets. 84 percent of US households have a DVD player. (source: Nielsen)
37% of U.S. adults who go online own a video game console and 16% own a portable gaming device. (source: Nielsen/net ratings)
Disney sold 21m downloads through itunes and showed 76m streaming episdes on its properties since September 2006. 90m episodes of programming have streamed on Disneychannel.com since June ‘06. (source: Fast Company)
There are more than 12m hours of video programming hosted online. YouTube has more than 5.1m hours of content. CNN has 2,600hrs. NBC has 105hrs. Metacafe has 36,000 hours. (source: Business 2.0)
Generation Y (under 26 year olds) spend 12.2hrs a week online, 28% more than the 27-40 year old Generation X (source: July 2006 Technology Adoption Survey/Benchmark Survey)
Global IPTV subscribers will climb to 14.5 million in 2007, up 192.4% from 4.9 million in 2006. By 2010, worldwide IPTV subscribers will hit 63 million. (Source: iSuppli).
In Television The US will remain the largest market, expanding from $62.2 billion in 2006 to $85.4 billion in 2011 but Latin America will be the fastest growing market, rising to $12.1 billion in 2011 from $7.9 billion in 2006 (source: pricewaterhousecoopers)
In gaming, the Asia/Pacific region is projected to remain the largest market through 2011, reaching $18.8 billion, (source: pricewaterhousecoopers)
The average 8 to 12 year-old plays 13 hours of video games per week and the average 13 to 18 year old plays 14 hours of video games per week. 81% of American youth play video games at least once per month (Harris Interactive Poll, January)
The Television Distribution market will reach $230.3 billion in 2010 from $154.4 billion in 2005. Television Networks (Broadcast and Cable) market will increase to $227 billion in 2010 from $164 billion in 2005.
Nearly 123 million people in the U.S. (70% of the total U.S. Internet audience) viewed 7.2 billion videos online in January ( according to comScore)
Global Personal Media Player/MP3 player unit shipments will rise to 268.6 million units in 2011, expanding at a Compound Annual Growth Rate of 13% from 128.7 million units in 2005 (source: iSuppli)
