Joining a growing pool of “Content recommendation” or “content discovery” services, MyStrands, a music discovery service founded in 2003, today revealed their latest development: a free online music video service MyStrands.TV.
Similar to music services like Last.Fm (acquired by CBS), or newer entrant, the Filter, (or MyStrands own music tools), but geared toward music video, the site blends a mix of social networking features like tagging with behavioral tracking (e.g., reviewing the links generated between songs or videos) to generate recommendations. It also includes a host of tools for the creation of custom groups and pages.
MyStrands was founded in 2003 and launched the first beta of their music recommendation service in 2005. Music videos on the new site are provided from YouTube. The recommendation engine comes from MyStrands primary site which has iTunes and mobile integration.
In June the company, which is operated out of Oregon and Barcelona, Spain, closed a substantial $25m investment round led by Spanish media group Grupo Zeta along with previous investors Sequel R&D and Debaeque.
MyStrands.TV is their first foray into video and it’s probably best viewed as a baby step towards a much larger (and not music specific) video discovery service. At the time of the financing, the company was not subtle about their hopes of deploying their tools to all forms of digital media. This is a landmark along that path.