Paying for Content? USA Today to Try Email Delivery?

paid news content metueFrom publisher to mogul, the frequent mantra from up high lately has been that the future for news media online will increasingly require payment for content.   Big papers simply can’t afford to keep shelling out the money to pay the high price of reporting while competitors “borrow” the costly facts for free and customers bounce from site to site with little loyalty to anything other than the fastest copy editor and the first to report.  The big question, though, is: who will pay?  And what will they pay for.. or how much?

According to Barry Diller, IAC’s chairman and CEO, “anything of value is going to be paid for” online.  People have paid for content before and they’ll continue to.  That’s what he said in a keynote at the Advertising 2.0 conference in New York, Wednesday.

Not all would agree, however.  Or they’ll hone in on the definition of one key word: “value,” and make that the battleground.

While it’s true advertising can’t, and won’t be a cure-all that pays for all costs and provides all revenue, it’s not clear what value propositions are necessary to lure a customer used to getting an overload of free information into opening their wallet and paying for the privilege. 

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Staffing Report: Palm Promotes Rubinstein to CEO, Last.fm founders depart

changing seatsThere was much speculation when Jon Rubinstein joined Palm in 2007 that he’d eventually run the company if it could get back on track.  He was lured out of retirement for the challenge, had the support of the company’s investors who’d recruited him, and was loaded with fresh ideas.  Many thought it was a question of when not if.  Now they have their answer.  Wednesday, Palm announced the former Apple exec’s promotion to chairman and CEO. 

Earlier in his career, while at Apple, where he oversaw the iPod’s development, Rubinstein was part of a team of many talented executives.  At Palm, he’ll talk the helm of the entire ship.

Known as an effective manager, a team builder and an engineering whiz, Rubinstein spearheaded the rapid deployment of the iMac and the development of the iPod division as Apple’s head of hardware engineering.  Since joining Palm as executive chairman, he’s been the head Click to Read More

Apple Reveals iPhone 3G S

3G S iPhoneTrue to expectation, Apple launched its World Wide Developers Conference (WWDC) in San Francisco Monday with bang, or at least, plenty of news.  Two days after Palm rolled out the Pre, a solid Smartphone in its own right, Apple rolled out the latest incarnation of its own category killer, the iPhone 3G S.

Like the second incarnation that came before (iPhone 3G), the news of the phone was anticipated, and largely as forecast:

Behind a lead-in of teasing sales numbers touting 40m iPhone and iPod Touch Units sold, and the 50k applications available in the App Store (compared to less than 5,000 at the closest competitor: Android), the Keynote Speech showcased the phone and the official installment of the 3.0 software package for the platform.

Leading the improvement list, Click to Read More

E3 2009: Controller-Free Gaming? Microsoft Motion Control: Project Natal

3d gesturesIt’s hard to call the Beatles an opening act.  But if the Paul McCartney and Ringo Starr assisted demonstration of the Beatles Rock Band game was the warm up, than Microsoft’s demonstration of new motion control technology was the headlining main event at the company’s E3 Press Briefing. 

Monday morning, Microsoft showcased what it’s calling Project Natal.  The subject of years of rumors, and longstanding speculation, it’s a technology that takes the unfulfilled dream of Sony’s Eye Toy and makes it real.   It’s cameras and computer interaction in ways we’ve only seen in movies.  It’s nothing short (in potential) of spectacular.  (see video embedded below for demonstration)

To quote Steven Spielberg who was on hand to help with the reveal, “This is a pivotal moment that will carry with it a wave of change, the ripples of which will reach far beyond video games”  

To put it to imagery, picture the gaming interface of Nintendo’s Wii, without the need of a controller.  Picture a user interface that recognizes and responds to a person’s movement and environment.  It’s a computer with sight (and ears).

Want to fight Sugar Ray Leonard or Muhammed Ali in a boxing game? Test your mettle against an Ultimate Fighter without the bruising and bone breaks? Make a fist and swing your hands through the air. Click to Read More

E3: Beatles Rock Band Details Out, and GH5 Band List too

DJ Heroes, country tracks, sequels and spinoffs, the fall and winter of 2009 are sure to be a busy season for music-based video games (not to mention a big test of the genre’s staying power in the face of significant brand dilution).  On September 1st, there’s Rock Band 5 (see Artist list below), then there’s DJ Hero, Scratch: The Ultimate DJ, Lego Rock Band and more.  There’s something for different ages, and for fans of different genres, for everyone, maybe.  But far and away, on many lists at least, the most anticipated curiosity to grab the limelight and grace the marquee will be the Beatles: Rock Band.

First announced in November, the game was (in a way) years in the making, decades even, if you truly count the permission challenges necessary to get the Beatles song catalog authorized and approved for digital remastering and release. iTunes didn’t get it nor did Amazon Mp3. The first Beatles tracks to legally cross the digital divide will be in a game that EA, MTV Games and Harmonix managed to tie up.

Little by little details have been trickling out.  The producer’s behind it. Teasers about the concept. Images of instruments and a release date. Today, just before the official kick off of the gaming industries monster trade show, E3, Microsoft pumped up the buzz with the biggest data dump yet.

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