Print This Post

Musical Executive Chairs: Yahoos Re-org

board chairsCalling it a “realignment to support core strategies” Yahoo officially announced(release) the seating chart from their game of executive musical chairs

The reorganization will create three organizational units that  report to President Sue Decker.

The first group, named the Audience Products Division, will be lead by Ash Patel.  He was previously responsible for Platforms and Infrastructure.  He’ll oversee the management of existing and future product lines.

The second group will handle the U.S. region and be helmed by Hillary Schneider.  She was previously head of Global Partner Solutions.

Group three, an “insights and strategy” team still missing its captain, will take responsibility for company wide data gathering and analysis.

The Technology Group may also see some changes but will remain under the hand of January hire, CTO Ari Balogh.    One of the new initiatives coming from him will be a “Cloud Computing” initiative.

Describing the changes, Sue Decker said in a statement, “The changes we are making today will help deliver superior global products for users and enable faster and better decision making.”

The re-org, reportedly, has been in the works for several months but was slowed by the now complete negotiations with Microsoft.

Decker is confident the changes will lead to improvements.  Quoted in the Wall Street Journal, she said “there are a lot of people evaluating us right now and they should be.  I feel we are really on the right track.”

Some analysts and watchers aren’t so sure.   One blog post discussed the changes today under the title “Yet Another Unsolicited Yahoo Turnaround Strategy – YAUYTS.”   Charlene Li, an analyst at Forrester characterized the move as “akin to moving deck chairs on the titanic.”  

It is hard not to agree with them. It’s hard not be skeptical.   As much as Yahoo’s has great assets, the excessive recent losses of senior staff, the deal with Google, the fight with Icahn and the ongoing distractions that came out of the Micro-hoo merger mania -  not to mention Yahoo’s apparent strategic missteps in dealing with Search (they had 28,8 percent of the market in 2006 to Google’s 43.7%. As of February 2008, Yahoo had 21.6% to Google’s 59.2 (via Comscore)).

In the face of it all, the current adjustments seem more like smoke and mirrors than substantive, positive, change.


Related Articles on Yahoo vs. Microsoft
Yahoo Concludes Microsoft Talks, Partners with Google
Fiduciary Fallouts: The Lawsuit Merger Files
Hedge Funds Following Icahn to the Well
Time Warp: Corporate Raiding Redux
Icahnography: The Stylings of Carl
The Official Proxy Letters: Icahn and Yahoo
Icahn Chasing a MicroHoo Re-Union?
Microhoo – The Deal That Wasn’t
The Official Goodbye Letters
Still Waiting, the Ultimatum that Wasn’t
Yahoo’s Big Test: Q1 Earnings Results In
MSFT Earnings: Numbers Ok, Future a Little Hazy
Yahoo Microsoft, Two Fateful Days in April
Yahoo to Microsoft: Still Not Interested, unless the Price Rises
Microsoft’s Ultimatum: 3 Weeks or Proxy Fight (Letter Reprint)
Microsoft and Yahoo In the Clouds: An Alternate Theory of the Deal
News Corp and Yahoo: Possible but not Probable
Microsoft Bids for Yahoo: Aims for Internet Powerhouse
Dear Yahoos: We Say No To Microsoft
Dear Jerry, Microsoft’s Letter to Yahoo
Yahoo to Reject Bid?: What’s Next if it Happens

Comments are closed.