Data Dump: Industry Statistics By the Numbers
From market research firms and trade groups, there are so many projections, forecasts and numbers thrown to the airwaves that it can become really difficult to keep track. To ease the burden, we periodically consolidate the info to one report. We’ve done comparative stats that put numbers in a context , and we’ve industry specific data dumps. This latest editionof the occasional "Metue: By The Numbers" report is a buffet from across the media, entertainment and technology sector. There’s a little on publishing, a little on web usage, some gaming data, TV… something for all interests. Metue By the Numbers:
| GAMING STATISTICS |  |
- 65 percent of American households play computer and video games
- 38 percent of American homes have a video game console
- The average game player is 35 years old
- One out of four gamers is over age 50
- 94 percent of parents are present when games are purchased or rented
- 85 percent of the games sold last year were rated Everyone (E) Everyone 10+ (E10+) or Teen (T)
- 15 percent of the games sold in 2007 were rated Mature (M)
- 63 percent of parents believe games are a positive part of their childrens’ lives
- Women age 18 or older represent a significantly greater portion of the game-playing population (33 percent) than boys age 17 or younger (18 percent)
- 41 percent of Americans expect to purchase one or more games this year
(via ESA - more data here)
Gender Breakdown:
| CONSOLE | MALE | FEMALE |
| Xbox 360 | 66% | 34% |
| PS3 | 69% | 31% |
| Wii | 48% | 52% |
| (via Parks Associates) |
| INTERNET USAGE NUMBERS |  |
- About a quarter of the world’s population,or 1.4 billion people, will use the internet regularly in 2008. That number is expected to surpass 1.9 billion, or 30% of the world’s population, in 2012, ( according to IDC’s Digital Marketplace Model and Forecast.)
- Users will access the internet through more than 1.5 billion devices worldwide in 2008 (including PCs, mobile phones, and online videogame consoles).(IDC)
- By 2012, the number of devices accessing the internet will be more than 3 billion, half will be mobile devices.(IDC)
- China became the country with the largest number of internet users in 2007. China’s online population is forecast to grow from 275 million users in 2008 to 375 million users in 2012.
- Nearly half of internet users will make online purchases in 2008. By 2012, there will be more than 1 billion online buyers worldwide. Business to consumer (B2C) transactions will then be worth $1.2 trillion. Business to business (B2B) eCommerce will reach $12.4 trillion worldwide in 2012.
- Roughly 40% of all internet users worldwide have mobile internet access. The number of mobile internet users will reach 546 million in 2008. It is forecast to surpass 1.5 billion worldwide in 2012. (via IDC)
| TOUCH SCREEN USAGE |  |
With interfaces changing and touch leading the charge, t he number of touchscreen devices, including PCs, is expected than double to 800 million by 2013. Spending on touchscreen componentry is forecast to reach $6.4 billion. That’s up 33% from $4.8 billion, over the same period (via iSupply).
| DIGITAL CONTENT HABITS |  |
US consumers store an average of 907 songs, 924 photos, 25 movies and seven games on their digital devices, according to (PDF) a study by KRC Research and Hitachi Global Storage Technologies (Hitachi GST).
The number of stored songs has increased 134% since 2005. The number of movies, up 56%. The number of photos stored is up 138%.
The average value of a US consumer’s digital content is $1,660, up 46% ($525) over the $1,135 in 2005. Consumers in the UK have about 600 pounds’ ($1,1))+) worth of stored collections. In China, the number is about the equivalent of $650.
According to a study by Integrated Media Measurement Inc. (IMMI) more than 20% of TV viewers watch some amount of prime-time programming online. Among online viewers, 50% are watching programming as it becomes available. The other 50% use the web to watch programming they might have otherwise missed. 18.7% said this was "Fill In" viewing that brought them up to date on a missed episode for a show they had seen before and after episodes of on TV. 31.3% said they were catching up on an epsidode.
Thanks to the increasing encroachment of digital music, worldwide spending on recorded music will decline from $31.8 billion in 2006 to $26.2 billion in 2011, according to an eMarketer forecast. The online and mobile segments, accounted for 15% of worldwide recorded music spending in 2007. They will have nearly 40% of total music spend in 2009. By 2011, online and mobile we breach 50%.
| TV/WEB STATS |  |
According to a study conducted for the Cable & Telecommunications Association for Marketing (CTAM) by Nielsen:
- 35% of adult broadband users surveyed had watched at least one television program via the internet.
- 82% said they went online to find a specific television program that they had missed when it first aired on TV.
- 87% of those who were seeking out video content online watched television programs directly from a TV network website.
- Online Video watchers typically prefer shorter form clips. 53% like movie trailer. 37% general news. 31% watch comedy. 31% watch sports. 45% dabble with user-generated videos.
- A little more than half of the survey’s participants (51%) said they were online for at least three hours a week in 2007. In 2005,onle 41% spent that much time online.
- Standard TV viewing practices are growing too. Free on-demand programs and movies have risen in usage from 49% in 2005 to 71% in 2007. Paid on-demand usage increased from 46% to 55%.
| TOP WEBSITE RANKINGS | |
|
Top Entertainment Sites by Market Share, |
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|
Property |
June 2008 |
Property |
June 2007 |
|||
|
YouTube |
8.80 |
YouTube |
7.94 |
|||
|
Pogo |
3.62 |
Photobucket |
3.33 |
|||
|
Photobucket |
2.49 |
Pogo |
2.67 |
|||
|
RuneScape |
1.97 |
MySpaceTV |
2.32 |
|||
|
The Weather Channel |
1.94 |
RuneScape |
1.78 |
|||
|
CNN.com |
1.50 |
The Weather Channel |
1.60 |
|||
|
Yahoo Games |
1.44 |
MSNBC |
1.38 |
|||
|
MSNBC |
1.37 |
Yahoo Games |
1.38 |
|||
|
The Internet Movie Database |
1.13 |
CNN.com |
1.31 |
|||
|
Webkinz |
1.09 |
The Internet Movie Database |
1.14 |
|||
|
Source: Hitwise, 2008 |
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|
Top 10 Brands by Video Streams for April 2008 (U.S.) |
||
|
Video Brand |
Total Streams (000) |
Unique Viewers (000) |
|
YouTube |
4,052,984 |
73,537 |
|
Fox Interactive Media |
328,974 |
20,855 |
|
221,600 |
22,179 |
|
|
Nickelodeon Kids and Family Network |
151,828 |
6,323 |
|
MSN/Windows Live |
149,684 |
9,873 |
|
ESPN |
125,327 |
5,477 |
|
Disney Online |
93,649 |
7,219 |
|
CNN Digital Network |
84,782 |
5,681 |
|
Turner Entertainment New Media Network |
81,586 |
6,513 |
|
Hulu |
63,228 |
2,428 |
|
Source: Nielsen Online, VideoCensus, June 2008 |
||
|
Top Movie Sites by Market Share, |
||||||
|
Property |
June 2008 |
Property |
June 2007 |
|||
|
The Internet Movie Database |
21.00 |
18.08 |
||||
|
8.82 |
11.82 |
|||||
|
Yahoo Movies |
8.13 |
8.60 |
||||
|
5.37 |
7.47 |
|||||
|
Fandango |
4.88 |
4.14 |
||||
|
MSN Movies |
3.99 |
3.79 |
||||
|
Moviefone.com |
2.76 |
2.79 |
||||
|
1.76 |
2.70 |
|||||
|
1.65 |
1.75 |
|||||
|
Movies.com |
1.54 |
1.43 |
||||
|
Source: Hitwise, 2008 |
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| PUBLISHING |  |
According to Publishers Information Bureau (PIB), Magazine Publishers of America reported total magazine rate-card-reported advertising revenue for the first half of 2008 was $11,554,569,406, that is down 3.1% compared with the first half of 2007,
Total PIB revenue for the second quarter of 2008 closed at $6,297,123,700 – down 4.7% versus Q2 of 2007. Ad pages totaled 58,744.77, down 8.2% compared with the second quarter of 2007.
Among the different categories of corporate spenders, the Drugs and Remedies category 2008 dollar count was $1,157,739,820, down 11.4%. The Automotive sector cut back 17.7% to $772. Technology pulled back 15% to $406m
Related Articles from Metue
•Inside Game Sales: June NPD Data Review
•By The Numbers: 2007 Stats Recap
•By the Numbers: The Comparative Report
•By the Numbers, Episode 3: Media Stats
•By the Numbers: Episode 2: Media Stats
•By the Numbers, Episode 1: June 2007
